Whether you sell cars or deliver packages, if you don’t connect with your customer across all channels, someone else will.

Omnichannel retailing is no longer exclusive to retail or telecommunications. Traditional industries such as automotive and logistics are leading profound transformations thanks to unified communications cloud platforms.

Two examples illustrate this evolution: Toyota and Ninja Van.

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Toyota: Communication without borders in a traditional industry

The automotive industry relies on multiple touchpoints:

• Distributors
• Service centers
• After-sales service
• Financial support
• Corporate support

In Toyota’s case, the challenge was to improve internal and external communication without relying on complex local infrastructure at each location.

The adoption of a cloud solution enabled:

✔ Integration of voice and business communications.
✔ Greater coordination between teams and dealerships.
✔ Scalability without physical expansion.
✔ Operational continuity in the event of local disruptions.

“When each branch operates as a single conversation, the brand is strengthened.”

The result was improved response times, better operational coordination, and a more consistent experience for customers and business partners.

Ninja Van: logística que exige velocidad también en la comunicación

In the case of Ninja Van, a rapidly growing logistics company, the challenge was different: managing a massive increase in inquiries during peak demand periods.

Tracking shipments, address changes, complaints, confirmations… everything happens under pressure.

The company implemented an omnichannel platform that centralized:

• Calls
• Emails
• Chats
• Social media

With agents operating from different geographical locations without the need for local infrastructure.

The results included:

📈 Greater capacity to absorb contact spikes.
📉 Reduction in average response times.
📊 Improved visibility into operational metrics.
🌍 Flexibility to operate in multiple regions.

In logistics, every minute counts. In customer service, too.

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Toyota proves that even established industries can modernize their communication without friction.

Ninja Van proves that digital businesses need flexible infrastructure that grows at the pace of the market.